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The Air Jordan 1 Purple is a sequel of sorts to the 2018 colorway that also featured the same violet accents. Unlike the old Jordans, this pair uses color blocking reminiscent of the OG ‘Chicago’ colorway with Court Purple replacing the red paneling of the original.
Sneakers have sneaked into popular culture with the help of heavy marketing and celebrity endorsements. The sneaker market is valued at $79 Billion in 2020 and is estimated to grow to $120 billion by 2026. Let’s see how sneakers have transitioned from athletic shoes to luxury fashion items.
