January 22, 2024

The hype of ON Running Cloud is well recognized, being launched in February of 2022 with the fifth generation of invention, remodelling and re-engineering.

Visually they tend to appear like a generic sneaker having a gigantic alien-like sole, catching your immediate glimpse. The luxurious Swiss brand has gone an extra step by utilizing recyclable materials offering an eco-friendly sustainable environment. In short, it's a perfect low-profile shoe for day-to-day activity.



Lightweight Breezy Feels:
To enhance breathability and comfort the upper mesh is made fairly decent with plastic overlays for better support. The midsole section is made up of tightly wovenless well-ventilated fabric going all the way to the rear. 

Hydrophobic Toe Cap:
It has a waterproof addition at the toe cap to avoid water splashes along with preventing the cold wind which is supreme for durability and long-time wear. Waterproof also adds to overall foot health, odor control and temperature regulations. 

Contrasting Reflective Touch:
To add a spark the shoe has reflective elements in the toe box same with the logo that complements the colour perfectly.

Thin and Elastic Sock Liner:
ON Cloud running shoes have an inner sock liner which is attached to the tongue making it sessile. The tongue is extremely thin, soft and snug which is feasible along with being handy to those consumers who are in a hurry and don't find it compulsory to wear socks.



ON Cloud Supreme Technology:
"RUN ON CLOUD" is greatly felt by its amazing technology offers a better distribution of weight, more foam in the midfoot provides better cushioning. They gave individual compressing units working like mini clouds which spring back as you lift your feet giving relieving sensations and lightening each step. The zero gravity foam is impactful and lightweight compared to the traditional EVA foam base. The collapsing and bouncing add a touch of weightlessness to your movement. 

Addition of Innovative Speed Board:
A thermoplastic polymer runs along the length of the On running 5 shoes giving it more structure. It offers the following features:
i) Stores some energy and releases it as you step up again.
ii) Prevents side twisting motion and torsion towards the side.
iii) Helps to disperse the energy as you land and then spread it out towards the midsole.
All these things tie together to provide flexibility and a boost to the performance running shoe. You get rubber in the forefoot and heel area with an exposed midfoot with large grooves.

Elastic lacing system:
ON Cloud Running 5 offers an Elastic lacing system that's the easiest to glide on and off. It's perfect for nursing and on-the-go, easy to run errands or go on a hike.

ON Running Cloud 5 is a performance daily runner, placed in the category of low shoes as it sits right below the ankle. Loewe X On Running Cloudtilt offers a beautiful colour palette namely All Black, All White, Lime Green, Forever Blue etc. that would elevate your style to the next level. All these limited editions are available at Mad Kicks KSA operating in Riyadh.

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