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The Air Jordan 1 Purple is a sequel of sorts to the 2018 colorway that also featured the same violet accents. Unlike the old Jordans, this pair uses color blocking reminiscent of the OG ‘Chicago’ colorway with Court Purple replacing the red paneling of the original.
The Air Jordan 1 was designed by Peter Moore and launched by Nike in 1984. It was Michael Jordan who introduced the iconic sneakers to the world when he wore them in the fall of 1984 against the Philadelphia 76ers. This was a pivotal point in the history of shoes in general and specifically for sneakers.
Dior launched the postponed collaboration with Travis Scott, in July 2022. Cactus Jack Dior is the first full dior collection created with a musician.
Sneakers have sneaked into popular culture with the help of heavy marketing and celebrity endorsements. The sneaker market is valued at $79 Billion in 2020 and is estimated to grow to $120 billion by 2026. Let’s see how sneakers have transitioned from athletic shoes to luxury fashion items.